Assignment 12 Final Project
Buying the Graphic


The central message behind Bill Moyers’ Journal report Buying the War was that the Bush Administration essentially sold the war in Iraq, Operation Iraqi Freedom, to the American public and that the major media outlets bought it and surprisingly endorsed it and helped propagate the Administrations sales pitch. One of the ways the news media did this, the report claimed, was by allowing for the unquestioned unrelenting daily coverage of reports that aligned Saddam Hussein with Al Qaeda, implied connection between 9-11 and Iraq, alleged Iraq had biological/chemical WMDs, and that Iraq was actively seeking and creating nuclear weapons. This type of media propaganda was found in all forms, T.V., radio, newspaper, magazines, internet news, and their associated images and graphics (http://www.youtube.com/watch?v=EP3gYH9TYxU, part 1).
The phenomenon of graphics and images reflecting this policy propaganda can be examined by looking at graphics and images found in news sources from this time period. To keep in line with the mandate of this assignment, which was, to find images that reflect our area of professional interest and compare them, the focus of this paper’s analysis is on Time magazine map graphics from before the war in Iraq started and after the War had entered into its second year. Map graphics were selected because my area of professional interest is broadly geography, and specifically mapping. These graphics were examined to find if Time magazine’s image/graphics reflected Buying the War’s characterization of the media’s bias towards the War in Iraq and to see if that representation changed at all after “mission accomplished” turned into a deep insurgency. The first image selected, a map graphic of Iraq, titled “Bound for Baghdad, Strike Force” does fit into the mold of media propaganda that was found in the pre-war time period. The second image titled “State of Siege, Coming Apart at the Seems” is in stark contrast to the first and reflects, in my opinion, the awakening of journalists to the situation they had helped propagate.
The first graphic/map analyzed is called “Bound for Baghdad, Strike Force” and was associated with the Bound for Baghdad article that ran in the March 17th issue of Time magazine in 2003 (http://www.time.com/time/covers/1101030317/strike/). This is three days before the war in Iraq began. To analyze this graphic extensively, Lester’s 6 perspectives for analyzing images, is used. The personal gut reaction, the historical context, the technical aspects, and the ethical, cultural and critical aspects all play an important role in how the graphic is interpreted and will all be examined.
This graphic/map invokes feelings of patriotism. There is an overall red, white and blue color theme going on that subconsciously invokes this feeling. The way the soldiers are portrayed in the top of the graphic also sends patriotic messages. The soldiers are not wounded, not in battle, but look healthy and ready to do their job. There is also an overwhelming feeling of American power and possibly supremacy when first looking at the graphic. The title is indicative of this, stating “STRIKE FORCE”. Iraq seems relatively small and is surrounded on all sides by symbols of planes, navy ships and soldiers. My overall personal gut response after looking at this graphic is: this war is going to be easy and is totally under control, and the U.S. will dominate. If I saw this graphic before the war started I wouldn’t be worried.
The Buying the War report claimed that during the time following 9/11, leading up to the war in Iraq, there was an overwhelming environment of patriotism which was on one hand, great and, of course, normal, but on the other hand, interfered with reporters’ duty. At this time, it claimed, any journalistic criticism of the Administrations motives during ‘time of war’ was considered unpatriotic. Newspapers, weekly periodicals, and T.V. news networks all were supposedly chastised if they were to cover, for example, civilian casualties of the already ongoing war in Afghanistan or question the validity of Saddam’s possession of WMD’s or his connection with Al Qaeda. Flip to any news network, browse any magazine, read any newspaper and surely, the program asserted, and the viewer would be inundated with war pushing propaganda. These messages were not limited to T.V. reporting and journal text, but also within magazine, newspaper, website and T.V. associated graphics and images. These images consciously and subconsciously seep into the viewers mind and play a powerful role in reinforcing whatever text or spoken report they are associated with (http://www.youtube.com/watch?v=lb9UNtTORAM, part 2).
Technical considerations abound in this graphic and in many ways can be interpreted like an image is interpreted. The composition of the graphic is balanced, but Iraq is not centered. This, I think, is to take away from Iraq’s legitimacy and importance. This is compounded by the small scale used, showing the entire region instead of focusing in on Iraq in particular. The lighter shade of Iraq is a common cartographic technique that brings the subject into the foreground and creates a visual hierarchy. The darker color of the surrounding countries is part of this technique, but notice the dark color is not threatening. The typography is also worth examining. The typeface is definitely san-serif and appears to be Helvetica or Arial. This choice adds to the clarity of the graphic and makes the reader feel at ease.
There are many symbols found in this graphic that contribute to the overall “take-home” message of it which is Iraq will be easy, is controllable, and why even question because the U.S. will dominate. Some aspects of the country have been purposely not shown. This leads to the cultural perspective of the graphic. The viewer would notice an empty landscape surrounded by U.S. military and would have no idea of the cultural makeup of Iraq, or even any idea that people actually live there. The uninformed might even think it is part of the U.S. because of the proximity of the American flag to the country. A symbol like the presence of the American flag is the signifier and its connotation of power and strength are signified by. Another form of symbology that I noticed was the “evil othering” of Iraq by using a sinister looking drop shadow around the country’s border. Drop shadows are not unusual, but the darkness and length of its cast shadow is more pronounced than normal and leads to an “evil other” portrayal of Iraq. This graphic seems like it appropriately fits with Bill Moyers argument that journalists helped to sell the War in Iraq by using pro-war propaganda.
The second graphic/map chosen is called “State of Siege, Coming Apart at the Seams”. This graphic is associated with the April 19th 2004 issue of Time magazine. Compared to the “Strike Force” graphic, “Coming Apart at the Seams” paints a bleak and scary picture of the War in Iraq (http://www.time.com/time/covers/1101040419/map/). It tells a much different story than the first graphic and reflects the growing concern that Iraq was spiraling out of control. Unlike the first graphic where a rosy picture was painted of how easy the conflict would be, where the cultural identity of Iraq wasn’t illustrated at all, and American supremacy was portrayed through symbology, “Coming Apart at the Seams?” focuses on the cultural “patchwork” of the country and exudes symbology of death and destruction. The time of media “buying the war” was over at this point, and journalist began questioning the legitimacy of the war as well as the Bush Administration’s lack of planning and exit strategy. Like the first graphic, Lester’s method of interpretation will be used.
When looking at this graphic/map for the first time the gut reaction invoked is one of fear and worry. The dark black color scheme indicates that there is a problem. The thematic shading of different regions of Iraq communicate that it is not a heterogeneous country and that different factions exist. Symbols depicting explosions scatter the map and give an uneasy feeling of wartime and a feeling that there is a situation that in Iraq that is not under control, both sentiments contrasting to the Bush Administration’s claim of open-arms welcoming into their country.
By 2004 in Iraq Saddam had been captured, no WMD’s had been found (the premise for going to war), and the insurgency had grown, including both Sunnis and Shia populations (http://en.wikipedia.org/wiki/Iraq_War). This map/graphic was in the April 2004 Time issue which was after some of the most serious fighting of the war to date, in Fallujah.
Looking at the technical considerations of the graphic help explain the purpose of it. The scale of the graphic is different than the “Strike Force” map, with a larger scale used showing Iraq largely and barely showing the region anymore. The color choices in the map also help portray the problem faced in Iraq. In the “Strike Force” map there was visual hierarchy created by bringing Iraq to the foreground with a light color and darker background for the rest of the countries. In “Coming Apart” the same technique is used except the background color for the rest of the countries is dark black. This color was chosen purposely as a symbol. The composition is balanced but Iraq is centered this time putting more importance on the country. The san-serif typeface is still used but the point size for the title is much smaller than the “Strike Force” map. I think this was done to take away some of the confidence of the viewer.
Symbology helps portray the overall message of “Coming Apart”. The black background symbolizes death and rough times. The explosion symbology signifies the unrest, un-rule and chaos of the situation. The inclusion of the image of the Ayatollah Sistani, even though used for a positive message in the map, I think contributes to further “evil-othering” of Iraqis. He has very dark eyes and has a grim look on his face and it makes you wonder if maybe he could have done something to control Shi’ites’ insurgency. The inclusion of cultural information of Iraq helps explain the unrest there and is included to let the viewer know this is not a simple situation, like the “Strike Force” map implied.
Every map and graphic tells a story. The stories of the “Strike Force” and “Coming Apart” graphics are vastly different and represent both changes in reality and changes in perception of the War in Iraq. The “Strike Force” map shows a patriotic theme, and easy task at hand, a powerful and strong U.S., and fits with Moyers’ argument that the media helped the Administration sell the war to the American people. The “Coming Apart” map illustrates a dangerous and scary situation with multiple factions of population where death and destruction are the reality. It represents a journalist turn in how the war was portrayed, in an environment where the legitimacy of the War is in questions.
Works Cited
Bound for Baghdad: Strike Force: http://www.time.com/time/covers/1101030317/strike/
March 17, 2003 Time Magazine
Iraq War: Wikipedia http://en.wikipedia.org/wiki/Iraq_War
Under Siege: Coming Apart at the Seams: http://www.time.com/time/covers/1101040419/map/
April 19th, 2004 Time Magazine
Bill Moyers Journal: Buying the War Youtube part 1
http://www.youtube.com/watch?v=EP3gYH9TYxU
Bill Moyers Journal: Buying the War Youtube part 2
http://www.youtube.com/watch?v=lb9UNtTORAM





